Megamarketer Coachcast For Contractors

  In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss why people don’t like calling contractors. They explore various ways you can defeat the objections of your prospects, how to ask questions that advance the sale, and the value of being the expert and authority in your local area. Main Questions Asked: What are some questions that advance the sale? Key Lessons Learned: Contractor Business As a contractor, it’s very important to stay up to date with what’s going on in your industry and to be able to explain it to your customers. By conveying why certain aspects of the job are valuable to your customer, you become the expert. The key is to be knowledgeable and explain it in a way that makes sense. You need to understand what it is that your customers are going through. What is the reason they made the call in the first place? If you ask the right questions, your prospect is going to lead you down the path that you want to go. People want to trust you, don’t use