Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, host Scott Smith interviews Justin Jacobs. Today's podcast explores service and how to partner with the weather rather than being dependent on whether it is currently hot or cold. They also dive into retention marketing and how to get your past customers eager to work with you again and again. Main Questions Asked: Do you notice a time of year where the weather really matters? Do you notice any trends about the best time of year to market? What should you expect for a response rate? Key Lessons Learned: Partnering with the Weather The effect weather has on the industry varies across the country and depends heavily on the month and the area. You have to track the cycles for your business. You should be planning for when your calls naturally start dropping off, the smart contractor starts marketing before the calls stop, not after. You have to identify where the slowest point of your season is going to be and then market around that. Back up from that day