Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, host Adams Hudson interviews Eric Shidell. Today's podcast asks the question “are you chasing the ghost?”. Learn how to eliminate excessive warranty calls and no money call backs and it’s probably not the way you first think. Eric Shidell gives advanced service training to contractors on his website and specializes in catching the ghosts for his client’s business. Main Questions Asked: What do you mean by “tracking the ghost”? How do we discover the scope of the problem? How do we minimize warranty calls? How do you handle this once you know there is an issue? Should we create competitive environments? What is an average number of call backs? How do you put a figure on how much it’s worth to solve the problem? Key Lessons Learned: Chasing The Ghost All of businesses are focusing on attracting new customers, retaining those customers, and increasing sales which is a great focus to have but later on you may find that you are stuck in a realm of diminishin