Outsourcing Selling

Some people can’t bring themselves to visit a dentist. Others struggle to get themselves into their accountant’s office at tax time. And for many, fear of the unknown keeps them from reaching out to a lawyer whose specialty is manufacturers’ representative law. In this episode attorney Matthew Benson discusses the kind of conversation he and most MANA-associated attorneys have with MANA members before the clock on hourly billing starts to run, for example: What are my legal rights? How much will this cost? How do you evaluate my case? How long will this take? What disruptions may be incurred in my business? With Matthew’s insights, we discover that launching a new relationship with a lawyer who specializes in rep law involves minimal cost and absolutely no Novocain.