Selling With Social - A Sales, Social Selling & Social Media Podcast

The digitization of the world’s economy has accelerated in recent years. The changes brought about by the information age have revolutionized marketing and advertising. A crucial aspect of the sophisticated pipeline structures used by modern businesses is sales development. Pipelines are instrumental to a company’s growth, and my guest today has a record of building SDR teams that maximize pipeline potential. With over 25 years of sales and operations experience in the technology sector, Lars Nilsson is a global leader in enterprise software and selling solutions. Currently, he is VP of Global Sales Development at Snowflake and CEO of Sales Source, a premier consulting firm specializing in industry-leading best practices and advisory for optimizing sales teams.  Before his time at Snowflake, Lars was VP of Global Inside Sales at Cloudera. Together with his team, they developed the sales methodology known as Account-Based Sales Development (ABSD). It has transformed how many businesses approach their high-valu