Selling With Social - A Sales, Social Selling & Social Media Podcast

Negotiation isn’t just a tool that turns potential buyers into customers. The best negotiators create an ongoing partnership. My returning guest on this episode of The Modern Selling Podcast is a good friend of mine, Petek Hawkins. She says that you’ve already begun negotiations before you first reach out to a potential buyer. Petek is Head of Enablement at Melio, where she works to keep small businesses going. In this role, she ensures customer success by delivering tools, skills, knowledge, process, and content to handle each customer interaction with efficacy and value. Listen in on our conversation to find out how she’s found success in negotiations throughout the buying process. When Do Negotiations Begin? When I talk about negotiation with my kids, I like to get them to think about what they can give in exchange for what they’ll get. Sometimes, negotiations don’t go exactly as we expect. One side or the other may walk away from the table without everything they wanted from a deal. Often, it can be hard