Selling With Social - A Sales, Social Selling & Social Media Podcast

For those of us in the trenches, it is obvious that buying and selling has changed significantly due to Covid and the shift to virtual selling. But what does the research say about these changes and what can we do to overcome the new challenges? To answer this question, I have an amazing guest in this episode of The Modern Selling Podcast, Andee Harris. Andee is the CEO of Challenger, a global leader in training, technology, and consulting, and the creators of the Challenger sales methodology. She has more than two decades of experience in growing and scaling service and technology businesses and previously led multiple companies, both as CEO and Senior Vice President. Don’t miss our conversation to learn how you and your team can succeed in the new sales landscape. What is different about buying and selling today? Andee says it's a buyer’s market right now. That means that companies have had to reprioritize their spending across categories. “Every purchase,” she says, “every function is now under a lot of s