Casaa Media

:33 FDA commissioner Gotlieb made an announcement regarding tobacco and nicotine regulation. 1:20 Proposed new deadline for submission of newly deemed tobacco products. A more than 4 year entension. 2:02 Revisiting the PMTA and MRTP process. 2:30 The application and approval process as it stands is really not clear to anyone. 4:00 This extension is not going to affect any other rules as written. (IE warning labels and ingredient listings,those are as is origanllly written) 4:24 This is all proposed and rules will need to be promulgated. 4:44 A rule regarding products standard for e liquid this includes the agency looking at flavors. 5:21 This is interesting as we should have a discussion about the role flavors play in allowing smokers to switch to a low risk tobacco product. 5:25 It's nice to see someone at FDA willing to onvestigate the issue and not weighed down by decades of ideology. 6:04 The other anticipated rules or gudance we believe will include battery safety. 6:39 Very low nicotine cigarettes. http