Bob Cargill's Marketing Show

Episode 118 - Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane In this episode, I talk to Karen McFarlane, founder and CMO of Kaye Media Partners and President of AMA New York - the American Marketing Association's New York chapter - about marketing, advertising and social media, specifically TikTok. We also have a great conversation about social justice and the importance of Diversity, Equity and Inclusion (DEI) in the workplace.  About Karen McFarlane With over 25 years of marketing experience, Karen brings a wealth of knowledge in strategy, revenue generation, branding, and digital marketing to organizations that want to map creativity and ingenuity to audiences that value their products or services. She help start-ups, SMBs, and enterprises generate the demand they need to grow. This includes jumpstarting the marketing function, building and training teams, and managing key marketing initiatives. From marketing strategy to marketing automation to the creation of high-impact digital c