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114: How To Get Press, Stand Out, And Become An Industry Influencer - with Selena Soo

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Sinopsis

In order to become the go-to expert or influencer in your space, you need publicity. That’s where Selena Soo comes in … Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV. Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way. Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers. Episode Highlights: What publicity does for your business, no matter what phase you’re in. The struggles I experienced getting press during the beginning phase of my company. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.