Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… well, a challenge (do you like what we did there?)! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for creating a hot hook and topic for your next Online Challenge - and setting yourself and your challenge-takers up for success. Listen to this episode to hear more about: The very FIRST thing you should do when deciding the topic for your Challenge How Suzi came up with her Find Your Focus 5-Day Challenge name and why it was a struggle to get there! The ‘clarity’ breakthrough that made all the difference on a recent Challenge Why you want to survey your audience BEFORE you decide your Challenge topic (and who to do it so you get relia