Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that’s a LOT of sales he’s made online! So he knows a thing or two about what works and what doesn’t. And for many years online courses were his primary breadwinner… He’s created tennis instruction programs with the likes of Wimbledon Champions Martina Navratalova and Aussie Pat Rafter and other tennis greats like Gigi Fernandez and the Bryant brothers. BUT… he discovered an amazing new alternative to online courses that he’s switched to providing for his market and it has been blowing up his results. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon ask Will to share the ins and outs of this ground-breaking “Playbook” strategy. Listen to this episode to hear more about: How Will went from a “hit and miss” approach with his online courses, to “constant winners”