Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your hosts, Suzi Dafnis and Michelle Falzon celebrate the mundane… because while boring can be, well “boring”, it’s rarely praised when it comes to content marketing. But doing those mundane things that need to be done day in and day out is actually one of the most powerful things you can do in ANY aspect of your business and that includes your CONTENT MARKETING. Listen to this episode to hear more about: What one of Michelle’s mentors taught her about the link between BORING and making a LOT of money Why bright shiny marketing strategies can seem like fun but they will burn you out in the end Why embracing “boring” does NOT mean being boring to your audience (and what