Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works
142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:20
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Sinopsis
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mobimag.com, the world’s first made for mobile publishing platform. Listen to this episode to hear more about: The limitations of “speaker” vs “publisher” How you can become your own magazine publisher (and why you want to!) The most important device of all that you need to be thinking of when considering an online magazine strategy How the new era of content is more about “owning” media than “paying for” media How to incorporate a digital magazine into your content strategy - even if you never thought you needed one! Why this special type of magazine is way more than your old-fashioned idea of a mag… it’s also a container for your video, podcasts, event registration