Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with online course “Experiencification” expert, Marisa Murgatroyd about the specific things you can do to transform an “ordinary” course into an extraordinary experience. Get Marisa’s FREE Webinar Training: Go here for free access. Listen to this episode to hear more about: Why your online course is not about “Information Transfer” The importance of understanding people don’t just care about what they’re learning, they care about how they FEEL during the experience The perils of taking people’s attention for granted and how you can earn the right to ask people to give you their time and money for your online training Why it’s essential you understand what the “win state”