Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie Swanson, about why your branding photographs are MORE than just a headshot. Listen to this episode to hear more about: Why you might want to consider “batching” your photographs and doing a new photo shoot EVERY quarter How understanding your ideal client will guide you in the choices you make around how your photos look and feel The importance of STRATEGY and INTENTION when planning out your photo shoot How to get photos that “stop the scroll” on social media and get your ideal clients paying attention to you The important mindset shift from photos as static images to powerful beginnings to a STORY you are telling your customers Why you need to find the “uncommon