Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Have you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about you through to being your customer and beyond? If you HAVE then you know what a game-changing experience it can be. If you HAVEN’T then maybe by the end of this episode we will have inspired you to take a look at that as something you might want to do. In this episode your hosts, Suzi Dafnis and Michelle Falzon not only talk about getting clear on your Customer Journey, they also share how taking the time to do that will ALSO help you organise and inspire your content… and here’s the best part… it will also make your content WAY more effective at attracting, converting and KEEPING your customers AND you also won’t be wasting your time creating content that you don’t need. Imagine that. No more random blog posts. No more week in week out creating a newsletter that you’ve forgotten why you’re doing it. No more sitting at your computer or in front of your camera thin