Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She’s grown and sold ecommerce businesses and has taught  thousands of people how to find their audience and turn website traffic into paying customers.   In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan’s amazing ecommerce brain for strategies for using content to grow your eCommerce business.   Listen to this episode to hear more about: The “go-to” lead magnet type all e-commerce businesses should have How to use discount codes and coupons The minimum number of visitors you need to your online store each month to make your marketing viable. The place where 40% of your sales come from (not where you think) Why your e-commerce lead generation content needs to be different to other business models How to keep your content focused on the sale  The two biggest determinants of whether you will convert a prospects into a customer?  The importance of the frequency of your communications Why y