Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon share how they’ve personally overcome this challenge as well as their top tips for writing in a more confident, less apologetic tone. Listen to this episode to hear more about: How to restate “negative” or “self-deprecating” statements easily to make them more powerful The common language trap that almost all women business owners fall into and the “warning signs” to look out for What deferring to others looks like in your writing and why you “think” it’s showing respect when actually it’s showing weakness (and what to do instead) Why we feel so compelled to make “d