How To Succeed Podcast

Mike Montague interviews John Rulin, author of Giftology: The art and science of using gifts to cut through the noise, increase referrals, and strengthen retention, on How to Succeed at Giftology. Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open checkbooks. Mastering reciprocity, the hidden bottom-line booster Laser-targeting whom to give a gift and when to use thrift Uncovering your client’s inner circle and becoming part of it Find John Ruhlin at: https://johnruhlin.com/ Find Giftology at: https://giftologygroup.com/    In this episode: The best attitude, behavior, and technique on how to succeed at giftology Giftology is about relationships Make the gift about them Don’t send the