Fir Interviews

You can't visit a news site or check your feeds right now without seeing articles about NFTs -- non-fungible tokens -- and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs. There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and how do they work (in terms we communicators can understand)? For that, we turn to Phil Gomes, former digital executive at Edelman and current head of global communications and marketing for Bloq's multiple services and brands.Continue Reading → The post FIR Interview: Phil Gomes on the NFT Craze appeared first on FIR Podcast Network.