Fir Interviews

Members of the Arthur W. Page Society -- the professional association for senior PR and corporate communication executives -- have been busy. Following the 2007 release of "The Authentic Enterprise," the society introduced a new model that "describes the distinctly valuable enterprise leadership role that communications plays" within the radical transformations taking place throughout the worlds of business, including digital transformation, increased transparency expectations, and unstoppable globalization. This introduction of this new model (at right) was followed by the release of a white paper on "The New CCO: Transforming Enterprises in a Changing World." With the white paper under their belt, the Society is undertaking a new long-term study into "Corporate Character: How Leading Companies are Defining, Activating & Aligning Values."Continue Reading → The post FIR Interview: Arthur W. Page Society President Roger Bolton appeared first on FIR Podcast Network.