Fir Interviews

As search has evolved, practitioners of public relations and search-engine optimization (SEO) technicians have frequently founds themselves at odds with one another. Both are tasked with ensuring an organization's content can be found. Each takes a different approach to achieving that goal. As Google has shifted its priorities (and algorithms) to reward quality content over keywords, and works to punish black-hat SEO efforts, more and more PR agencies are ensuring they have SEO capabilities in-house. Threepipe, a UK PR agency, recently acquired an SEO shop, possibly the first UK-based agency to take a step that has been more common in the US. In this interview, FIR host Shel Holtz talks with Jim Hawker, Threepipe's co-founder and business development director, about why the company made the acquisition and how SEO fits into PR activities.Continue Reading → The post FIR Interview: Threepipe’s Jim Hawker on PR and SEO appeared first on FIR Podcast Network.