Fir Interviews

Snapchat wasn't made for internal communications but that doesn't mean it can't be used for that purpose. At the MediaMath New Marketing Institute, employees are sharing content both serious and lighthearted using the popular messaging app. In this FIR Interview, host Shel Holtz talks with Elise James-DeCruise, MediaMath's vice president responsible for the Institute, about how staff came to employ Snapchat at work, how it has expanded, and what its future potential might be.Continue Reading → The post FIR Interview: Elise James-DeCruise on Snapchat for Internal Communications appeared first on FIR Podcast Network.