Fir Interviews

While some brands are making waves with their Snapchat campaigns (some of which can cost millions of dollars), most are holding back. Some experts are discouraging its use because the company is not delivering usable analytics marketers can use to assess the results of their efforts. But a few companies have taken to Snapchat and are able to demonstrate results without spending a nickel or needing a single data point. Among them is Cisco Systems, which has multiple Snapchat accounts, including the We Are Cisco account, used exclusively for employer branding, the work a company does to establish its reputation as an employer and its value proposition to employees.Continue Reading → The post FIR Interview: Cisco’s Carmen Collins on Snapchat for Employer Branding appeared first on FIR Podcast Network.