Fir Interviews

Public Relations practitioners routinely attach Word documents, images, and other assets to emails as part of their pitches to journalists and influencers. In an effort to bring document-sharing into the 21st Webified world, Jason Kintzler (founder, president, and CEO of PitchEngine) introduced Compressor, which he describes as "a drag-and-drop OR smart bomb." The idea is simple: Drag a Word document, JPG, PNG, or GIF file onto Compressor, add a headline, and suddenly you can share the files through Twitter, Facebook, email, or other channels.Continue Reading → The post FIR Interview: Jason Kintzler on Compressor, a PR “Smart Bomb” appeared first on FIR Podcast Network.