Fir Interviews

While digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A longtime Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other similar services (e.g., promoted tweets) to amplify messages, and that these buys should be aggregated for a more comprehensive analysis. They're not traditional ads, however, and should not be viewed that way. They can, however, contribute to ROI and other success metrics. In this FIR interview, FIR contributor Harry Hawk (@hhawk) delves into a variety of dimensions of Facebook marketing in a detailed conversation with Dennis.Continue Reading → The post Harry Hawk talks with Facebook