Managing Marketing

Dee Madigan is the owner and Executive Creative Director of creative advertising agency Campaign Edge. She is also an author and political and social commentator, regularly appearing on the ABC’s Gruen, Channel 7’s Sunrise and many others. But her she talks about the art of political and social justice advertising, particularly in the rough and tumble environment of election campaigns. And the reciprocal lessons brand advertising and political advertising provide to make the other more effective.