Church Brand Guide Podcast | Logo, Website, Video, And Design

Adam McLaughlin joins us to talk about how churches can implement branding, marketing, and advertising to grow the number of people they are able to reach. Adam tells us what specific tactics can look like in your church as you communicate your vision to the community. We discuss methods of reaching people that happen before the service even starts. Show Notes: • Churches must find their target audience • Jesus identified his target as the Jews while he was on Earth to build a team to then reach the rest of the world • Evaluate who you are as a church as the starting point to reaching more people • 2 ways to determine your demographic 1. pick your audience 2. choose who you want to be • You must evaluate who God wants your church to be • Branding is your core values • Marketing is how people experience your core values • Advertising is the messaging that communicates your core values • Consistency builds trust when your branding, marketing and advertising line up • Trust is the glue that gives people con