Church Brand Guide Podcast | Logo, Website, Video, And Design

In this episode, we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach. Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including ebooks, videos, and emails which can grow their audience beyond the walls of the church. Show Notes: • Book publishing is a great way to build a strong brand for a church • When pastors go out to speak they are able to provide much more information about a topic by having a book • Michelle talks about how pastors can turn their sermons into books • There are several ways to provide books: print, digital and audio • Michelle shares about audible.com and how she uses it to consume a great number of books • Books allow people to have a more indent connection with the message • Promoting a book is something that the author has to take personally and work on themselves • You can record your book on an audio recorder then have the manuscript typed out •