Church Brand Guide Podcast | Logo, Website, Video, And Design

​A healthy church brand can be created in a time frame that builds momentum. In this episode, Michael talks about his 6-month church branding process and breaks it down into 3 executable rounds. He talks about the items that need to be accomplished in each round in order to have a successful internal and external launch. Whether a church has been around or is just started, a good branding process is a powerful tool a church can leverage to create a strong culture. Show Notes: • 3 typical reasons for a church rebrand: new pastor, new building, change in vision • There are 3 rounds in a healthy church rebrand process: internal, external, and evaluate • The church logo is designed in the first steps so the vision can be defined visually • The logo and new brand should be designed to appeal to the people you are trying to reach • A brand guide document should accompany the logo to define design elements for the church • The church should be introduced to the new brand in month 2 after the logo has been designed •