Church Brand Guide Podcast | Logo, Website, Video, And Design

Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them. Bishop Vaughn shares his perspective on a rebranding process he led his church through several years ago to shift from what they had been doing to being more outward-focused. Show Notes: • Transition is never easy even when you want to make it. • Methods change but principles stay the same. • Millennial generation has outgrown the baby boomers, and if we are going to keep them we have to keep it attractive to them. • Your branding clarifies your purpose. • 3 questions for church leaders: What do we stand for? What are we all about? What makes us different? • Signage is a simple way to help visitors feel comfortable in your house. • We want to attract the community first and then bring them in. • You can be a pastor with vision, but without peopl