Church Brand Guide Podcast | Logo, Website, Video, And Design

A strong church brand is reflective of a long-term vision to create the right perception of the church. A church can start to create a great brand by asking the right questions about who they are called to reach. The logo is a good starting point to help a church define who they are good at reaching and what they can do to leverage their strengths. Barbara Carneiro of Word Revolution joins us this week. Subscribe to get instant access to Barbara's Discovery Questions resource. Show Notes: • Barbara became a Christian 5 years ago and that shifted her design company to serve churches • Now she helps churches with their communication with design elements • There is a lot of first impressions that happen before someone even comes to your church • God is creative and we are made in His image; we are supposed to be creative • Jesus is a storyteller; He relied on imagery to explain his teachings • As church leaders, we must spend time thinking about the people we are trying to reach • People look at the outside so w