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Highlights from the conversation:In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.Perfect is boring. Perfect is inauthentic. Perfect is unrelatablePeople do not fall in love with corporations. They fall in love with personalityOur purpose in life is to find our true voice and be comfortable with thatWhen you have your story, you have to think about – I stand for these things and I stand against these things More about Chris DoChris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Buildi