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Highlights from the conversation:You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to useI always try and encourage young designers to not just look at design – to look wide and experience wideThings lead to other things. The more you collect ideas, the more you will have opportunities to make them happenIt's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've createdWe shouldn't just do ‘adaptable’ for the sake of it, we should understand the role that each organisation playsThe work is also the journey. The difficult thing is to make brave ideas survive the process + make make into the real world More about Marina Marina Willer is a graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director for Wolff Olins in London.During the course of her career, Wille