Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

We’re all aware of how important the right data is in creating marketing strategies. However, many of us aren’t sure what the right data is.    What information should we be obtaining for maximum results, and more importantly, where do we find it?    Once we have the right data, how do we use it to build and expand on our relationships? After all, real estate is a people’s business, so we can’t rely on information alone. How do we combine human connection with cold, hard facts?    In this episode, the CEO of Likely.Ai and brother to the Junior Grandmaster, Brad McDaniel shares the difference between clean and dirty data, and how the right information can supersize our businesses.    Three Things You’ll Learn in This Episode    Why we need to stop looking for clues in explicit data Our leads give us some explicit information about themselves, but that can only take us so far. Implicit data is what helps us figure out a leads’ interest and intent, so we can find tailor-made solutions for their needs and wants