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Chris Clark is the Founder and Managing Partner at Digital Ignite. Digital Ignite is a full-service digital agency using data science to improve advertising, media, and marketing decisions. Chris focuses on generating attributable results through the latest technologies. He entered the fast-paced AI industry in 2012 and has embraced helping clients and partners find success in the world of digital marketing. He thrives on the challenges occurring in media delivery and the ever-changing shift in content consumption. In this episode… Media buying is almost a democratic space where anyone can participate and succeed, but few know how to deliver results. The difference-maker is data. Not just any data but data used transparently to place marketing campaigns in front of the target audience.  Chris Clark of Digital Ignite knows all too well about data transparency, and it is at the core of their business which recently made the Inc 5000 list. So, what type of data do you need for media buying? How has Chris used da