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Scott Couvillon is the CEO and Executive Strategy Director of Trumpet in New Orleans. Trumpet is an advertising agency that builds Believable Brands®. They help companies align culture, customer experience, and anything that communicates with a unifying belief that permits organizations to live their purpose. Scott is responsible for brand transformation, strategy development, and analytics at Trumpet. He has worked with leadership, marketing, and communications teams on global brands, local nonprofits, and everything in between. In this episode… Today's consumers want to trust that the companies they're doing business with share their values — they want alignment on a more emotional level. That's where being a purposeful company comes into play. Think Apple, Amazon, and these companies that are 'killing it' with their intentions. That's because being purposeful doesn't always mean altruistic.  So how does your company become purposeful? How do you embed your organization's purpose into your culture across al