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Sinopsis

Craig Hagopian is the Founder and CEO of Chalk Digital. He has more than 30 years of technology sales and consumer service marketing experience. Craig started Chalk Digital in 2013 to democratize mobile advertising by pioneering self-serve instant mobile advertising solutions.  The Chalk platform powers advertising solutions that can launch a campaign anywhere globally in less than 5 minutes (from start to finish) for national brands and local businesses by automating local display, video, and connected TV advertising. In this episode… The argument against going digital for some brick and mortar businesses has been the pain of targeting their biggest buyers: local consumers. But the problem lies in the limited reach of their native advertising efforts, which are often uncoordinated even within their target market. What if you could build and launch a highly targeted and personalized ad in minutes without any human intervention or costly operational support? Craig Hagopian founded Chalk Digital to do just that