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Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more. Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). In this episode… As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you d