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Joanna Wiebe is the Founder and Conversion Copywriter at Copyhackers, as well as the Co-Founder and Head of Growth at Airstory. As the original conversion copywriter with a career that spans almost 15 years, Joanna has worked with incredible companies such as BT, Canva, Glowforge, Prezi, and many more. In addition to writing top-notch copy, Joanna has also coached and advised more than 70,000 businesses of all shapes and sizes. In this episode… Communication is one of the most important tools that we have as humans. Consequently, words can also be one of the hardest tools to master. That’s why professional copywriters are such an integral part of marketing—without engaging and professional writing, many marketing and advertising attempts would fail.  Joanna Wiebe discovered the value of writing when she dropped out of law school and began to work as a copywriter. At first, Joanna branded herself as a ‘creative writer’ because the title of ‘copywriter’ sounded too banal. However, with time and experience, Joan