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Marcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize information gathered from the Harvest time-tracking data of their clients to get the results they need for their project estimations. Harvest data allows Parakeeto to view all information from past projects to show you exactly how much time it's likely to take you to complete your next one. Their methods also provide real-time feedback on any changes made to the project and gives an updated estimate that compares the current project to previous ones. In this episode… Any company, no matter how great their products and services may be, will experience some financial struggle if they do not know how to value their offerings properly. This undervaluation of their company will, at some