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Deirdre Breakenridge is the CEO of Pure Performance Communications, a company that fuses strategic communications with innovative technology to impact business communications from consumer interest to brand loyalty and advocacy. Deirdre has been in PR and marketing for over 25 years, helping senior executives in mid-and-large organizations better communicate with their stakeholders.  Deirdre also does reputation management and social media relations. She's a LinkedIn Learning instructor and was an Adjunct Professor at NYU, and she has written many books including Answers for Modern Communicators, and her latest one book, Answers for Ethical Marketers. In this episode… As humans, we want empathy, understanding, kindness, ethics, good judgment, and love. When we add these elements to how we communicate and market our products and services to people, these can positively affect people and influence consumer behavior. However, not many business leaders know how to add these attributes to their communication and m