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Aharon Horwitz is the CEO and one of the Co-Founders of AutoLeadStar, a company that uses cutting edge technology to help the automotive industry be more effective in engaging buyers. Through their bespoke technology, AutoLeadStar automates companies' processes to attract engaged and quality customers on the web and convert them into buyers. They have been featured in over 10 Auto publications including Dealer magazine, AutoDealer Today, and CarBizToday, and have worked with more than 30+ OEM brands. Aharon is also the co-host of the InsideAuto podcast where they feature top leaders, entrepreneurs, GM’s, and authors across the auto industry In this episode… Many car dealerships still suffer the pain of low returns on their marketing spend because their processes are manual, broken, and out of touch. This is due to them being unable to reach quality leads with the right message at the right time. Recognizing this problem, Aharon Horwitz and his co-founders built AutoLeadStar in order to address and change how