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Joseph “Yossi” Vardi is an Israeli entrepreneur and investor. He is one of Israel's first high-tech entrepreneurs and for over 50 years, he has founded and helped build over 100 high tech companies in various fields.  In 1996, he became the founding investor of Mirabilis, the creators of ICQ which was the first instant messaging application that was released to the web; AOL eventually bought it for $400 million. Yossi has invested in or helped companies which have either gone public or has since been sold. These companies include Answers.com, Gteko, Airlink, Tivella, Scopus, Foxytunes, Tucows, and many more. In this episode… The secret to creating a software that succeeds and breaks records is simple: create a tremendous user experience and not just a product. According to the lifetime investor and founder of multiple software companies, Yossi Vardi, a software product is about satisfying people's curiosity for a new experience before solving their problems.  And that's one of the three things that Yossi look