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Chris Kneeland is the CEO of Cult Collective, one of North America's premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Canadian Tire, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at the world headquarters of John Deere and Home Depot. Chris co-authored the book Fix: Break The Addictions That Are Killing Brands. He is also the co-Founder of Communo, an agency talent management platform that helps small agencies exploit the sharing economy.  In this episode… What is it that makes some brands more exceptional than others? Is it their storytelling, origin story, promotional strategies, or activations? According to Chris Kneeland, it’s their capability to become a cult-like brand which is essentially a brand that has a purpose built from the inside out. Cult-like bra