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John Corcoran is a recovering attorney, an author and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012 where he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their client generate ROI through their done-for-you podcast service. In this episode… The first step to cold emailing any VIP for an ask is to lead with the exact opposite. Lead with a give. According to John Corcoran, when everyone else is zigging, if you zag, you stand out. And this means that if