Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Fran Biderman-Gross is the CEO and Founder of Advantages, an award-winning New York-based end to end communications agency. She is also the co-author of the book, How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit, which she wrote with Don Scales.  Fran works with senior executives to see the results of purpose-driven marketing and leadership. She leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story. She empowers leaders and organizations to infuse meaning into everything they do so that their visions become realized. In this episode… When you open a swanky, membership-driven bar that has millions of dollars in paraphernalia with the intention of using it as the perfect place for a private breakout, how do you sell it? How do you get high net worth individuals excited to fork over a small fortune for this luxurious experience? Think exclusivity, lumpy mail, and direct response con