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AJ Wilcox is a LinkedIn Ads Specialist and Founder of B2Linked.com, a LinkedIn Ads-specific ad agency. He has managed over $130 million in ad spend across 400 ad accounts.  AJ is an official LinkedIn Partner, and he hosts The LinkedIn Ads Show podcast which is a top source for news, how-tos, and insights about the LinkedIn Ads platform.  AJ has managed some of the world's largest LinkedIn Ad accounts, and he's helped companies like Hired, BambooHR, SpareHire, and many more. In this episode… LinkedIn ads are not for every business. They’re one of the most challenging ads mediums to get right because the clicks are expensive. If you don’t know what you’re doing, any mistake you make will be costly. But despite the high price tag on the ads on LinkedIn, getting it right will be beneficial for your purposes. Why? Because the market isn’t flooded and the channel gets to close the largest deals.  So who should be using LinkedIn ads? According to LinkedIn Ads Specialist AJ Wilcox, the key is in the lifetime value of