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Robert (Bob) Sutton is a Professor of Management Science and Engineering at Stanford University. He is the co-founder of the Stanford Technology Ventures Program (STVP) and the Hasso Plattner Institute of Design (the D School).  Bob is currently working with Huggy Rao on The Friction Project, where they focus on why companies make the right things too complicated and the wrong things too easy and what to do about it. He's published over 200 articles in academic and popular outlets, and seven of Bob's books have gotten accolades, including being part of the Top 100 Business Books list, New York Times Bestseller, The Wall Street Journal bestseller, and more. His books include Hard Facts, Dangerous Half-Truths, And Total Nonsense; The Knowing-Doing Gap; Weird Ideas That Work, The No Asshole Rule, and Good, Bad Boss. He also wrote The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt and Scaling-Up Excellence. In this episode… Many companies are doing the opposite of what they need to do in